OK, video is great, we all know that. You've seen lots of product videos, TV commercials, tradeshow loops, brand launchings, and YouTube spots, training videos, etc. and you've got a pretty good idea about what you want in your video – but how do you get started?
Unless you're an extremely brave DIY genius, with time and money to burn, you'll have someone helping you with this.
It all boils down to preproduction and planning.
So what are the steps?
- Identify the content or story that you need to communicate.
- Your agency and/or producer will create concepts or ideas for your video, to help you communicate your story and bring it to life on the screen.
- Next you will review a production budget and schedule for production and either negotiate or approve those.
- A script outline or story board will be written and then a script will be developed.
- Talent, locations or studio, props and wardrobe will need to be discussed and planned for, as well as hair and makeup. Any sets and special effects will need to be built or created.
- The "look" of the piece will need to be planned. Special shooting techniques or equipment will need to be discussed.
- After the shoot, post production will begin. You will likely review the editing in stages – select scenes, then a rough assembly then a fine cut. Along the way – expect conversations about and approval stages of voice talent selection, music selection or composition, sound effects and approvals of graphics, before they are placed into the program.
- It's a cumulative process - Above all, make sure that you are comfortable and happy with each step when it is completed - at every step of the production. Think of each step in the process as the foundation for the next step. It's easy to change something while it is being worked on. Not so easy (or cheap) later in the process.
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